🛍️ 10 Tips to Sell Kuih at Pop-Up Events & Markets (and Actually Make Money)

Selling kuih at a bazaar or weekend market? Whether it’s your first time or you're ready to level up your booth, standing out in a sea of vendors takes more than just delicious kuih. You need strategy, style, and smart planning.

Here are 10 real tips to help you sell more kuih at any event:

✅ 1. Choose the Right Kuih

Pick kuih that:

• Travels well (no melting, no mess)

• Looks attractive even after a few hours

• Can be sold individually or in sets (onde-onde, lapis, seri muka)

Bonus Tip: Mini versions = higher volume sales!

🎨 2. Focus on Presentation

People buy with their eyes first.
Use:

• Clear boxes or trays with labels

• Banana leaf, batik liners, or kraft paper

• Tiered trays or wooden boards for height and balance

🪧 3. Clear Signage is Key

Don’t let customers guess.
Use:

• Price cards

• Short kuih descriptions

• Promos like “3 for RM5” or “Best Seller!” tags

🗣️ 4. Tell a Story

Display mini cards with the meaning behind each kuih (e.g. "Kuih Lapis: Patience and Progress") — this makes your booth feel more special and memorable.

📦 5. Offer Gift-Ready Options

Not everyone is buying to eat on the spot.
Prepare:

• Small gift boxes or duo sets

• Add-on options like thank-you cards or ribbon wraps

🔄 6. Let Customers Mix & Match

Give them freedom!
Example:

• "Pick any 3 kuih – RM5"

• “Create your own box (4 pcs – RM10)”

This keeps them engaged and increases chances of upselling.

📱 7. Accept E-Wallets & QR Pay

Make it easy to pay.
Boost, Touch ‘n Go, DuitNow — the more options, the better.

🎥 8. Film Your Booth for Content

Even a simple time-lapse of your booth setup or customers choosing kuih = great TikTok or Reels material.

🔁 9. Have a Fast System

Pre-pack top-selling combos so those in a rush can grab-and-go.
Example: “Tea Set Box – RM8 (Onde-onde, lapis, seri muka)”

💬 10. Smile, Talk, Engage

Kuih is personal. When you explain it, offer samples, or share your story, people connect more — and buy more.

Final Tip: Always have a small sign-up sheet or QR code for customers to follow your socials or pre-order next time.